“How do I grow sales in emerging markets?”
The Challenge: Driving Growth in Complex, Underserved Markets
A global technology company faced significant hurdles in expanding sales across emerging markets. Distribution channels were fragmented, incentives were misaligned, and frontline sales teams lacked the tools to maximize impact.
The company’s General Manager needed a scalable, data-driven strategy to engage retail salespeople, optimize channel incentives close to point of sale where critical consumer decisions were made, and drive sustainable revenue growth.
The Sparklos Approach: A Scalable, Data-Driven Incentive Model
Building on Sparklos’ Growth Scale and Growth Validation capabilities, we designed, piloted and scaled a strategy to streamline incentives, enhance sales team engagement, and expand efficiently across multiple regions.
Our approach began with a deep-dive channel analysis to diagnose key challenges and uncover opportunities for incentive optimization.
To address these challenges, we developed a point-of-sale incentive program backed by a centralized technology platform. The system integrated a web portal, SMS engagement tools, and a BI-powered tracking system to manage onboarding, performance tracking, and fraud prevention.
The program was piloted in five high-potential markets, where we fine-tuned executions based on real-time sales data. Following the success of these pilots, we led the full-scale rollout to 22 countries, empowering field teams with the tools and insights to recruit, train, and reward thousands of frontline salespeople.
The Outcome: Rapid Growth & Scaled Execution
- 92% increase in premium SKU sales
- Expanded from 5 pilot market to 22 countries
- Engaged and activated 16,000+ retail salespeople
- Delivered a turnkey incentive platform for long-term channel growth’
Looking to expand in challenging markets?
We help companies activate sales teams and optimize go-to-market strategies in complex regions. Fill out the contact form below to connect with our team.