Big Ideas.
Execution.
Impact.
Sparklos partners with innovative software and technology-enabled businesses to drive revenue growth. From strategy to validation to scale.
Get In Touchwhat we do
For nearly three decades, we’ve helped companies like Microsoft, Google and Salesforce drive business performance in channel; emerging markets; customer segments from enterprise to consumer; and by launching new products and business models.
Our work has led to long term relationships with Directors, GMs, VPs and CxOs as trusted advisors we’ve supported across companies and roles.
Here’s what we do for them, and can do for you:
Clients hire us when they have bold growth goals to meet, or a business challenge their organization has struggled to solve. Our multi-disciplinary, creative team has a proven track record developing transformative yet achievable growth strategies grounded in clients’ execution realities.
Sparklos’ Growth Strategy Focus Areas:
- Growth opportunity identification
- Defining and executing strategic initiatives
- Strategic planning and aligning objectives
- Transforming client innovation ideas to strategy and plan
- Strategic transformation efforts tackling growth limiters
- Foundational work: vision/mission, leadership or portfolio alignment
Before committing to significant go-to-market investment, validating strategy is often the right next step. Our multi-disciplinary team excels at incubating high impact “big bet” initiatives while minimizing the impact on ongoing operations, establishing executional and financial viability before scaling.
Sparklos’ Growth Validation Focus Areas:
- Building incubation plans and hybrid teams with client to execute
- Pitching incubation initiatives and securing needed resources
- Market research for customer, pricing, product insight
- Building MVP or POC quickly at low cost for testing and learning
- Building business cases for exit decisions to GTM
- Transition from incubation to scale with client capabilities
Our Growth Scale (GTM) service aligns product, sales, marketing, channel, field and customer engagement strategies to achieve your growth goals. Whether launching new products, entering new markets or driving expansion, we develop and execute tailored GTM plans that deliver measurable outcomes aligned with business priorities that enable scalable success.
Sparklos’ Growth Scale (GTM) Focus Areas:
- Marketing strategy, plans, programs and delivery
- Field and sales strategy, planning, compensation
- Field and sales enablement
- Strategic account plans and pitch decks
- Run “war rooms” to lift acquisition, renewal and expansion
- Customer and competitive intelligence
- Channel strategy and programs
- Across both B2B and B2C
The best strategies and plans falter without strong execution. At Sparklos, we’re seasoned operators who partner with client leadership and execution teams to build the systems, processes and accountability needed to deliver strategy with impact.
Sparklos’ Execution Support Areas:
- Program and project management for mission-critical initiatives
- Designing and operationalizing business rhythms to drive alignment, efficacy and efficiency
- Measurement, reporting and analytics to support decisions
- Playbook development to formalize and propagate best practices for scalable, repeatable success
- Interim Capabilities: Roles include Chief of Staff, Business Manager, and Program/Project Managers
Learn more about our service areas and what we can do for you
Our services are aligned to deliver results; strategy without execution is meaningless and execution without strategy is noise.
Client Success Stories
A few examples of what we’ve done for clients…
Let’s talk about what we can do for you.
Global software and hardware company
Ran due diligence and negotiations with 3rd party marketplaces to expand client’s retail distribution beyond own properties and solve for low recovery on liquidated product. Our tech team built a middleware integration layer for product catalog and fulfillment. Ran merchandising and business processes until the model was validated and mainstreamed to client’s internal operations for scaling. Resulted in vastly improved cost recovery on end of life and obsolete product vs. previous liquidation model. Over 500K units sold to date.
Global search, cloud and hardware company
As part of business transformation effort to address threats and opportunities from AI and ML, managed first ever global leadership offsite and creation of first ever multi-year strategic plan for large engineering organization
SaaS Startup
Built out account sales strategy and sales motion; refined value proposition and new account pitches; defined product offering and pricing strategy; advised CEO and executive leadership team
Global SaaS CRM company
Rebuilt CMO’s rhythm of business for managing business performance of billion dollar plus services portfolio. Defined and led business management function.
Global software company
Designed strategy to tackle piracy in emerging markets by incentivizing sales reps at POS. Built proof of concept, proved efficacy and ROI, and built supporting technical infrastructure. Scaled operation to over twenty emerging markets, including field onboarding, enablement and support. Ran back end business operations, including risk management.
Global software company
Defined strategy, conducted market research to define and optimize partner program benefits, and leveraged existing partner program infrastructure to launch new partner program segment in support of a new product category launch. Built GTM strategy, messaging, marketing content for launch.
Meet Your Team
At Sparklos, you gain a team with decades of experience with a passion for driving transformative growth. Founded by leaders who have successfully navigated some of the biggest shifts in technology and business, we bring a unique blend of strategic insight and hands-on execution. Our team has been trusted advisors to senior leaders at companies like Microsoft, Google, and Salesforce, earning a reputation for delivering innovative solutions that drive real impact.
Our experts excel in strategy, building business and execution models that work, and bringing products and services to market at scale. Beyond strong functional expertise, we’re also adept at understanding and navigating personal and organizational realities that often are what really determine the success or failure of innovations. We’re a small and client-committed team, focused on realizing results where it matters most.
Melissa Lehman 
Radiant Optimist | Operator – Ex COO/CEO/CoS | Results-Oriented | Groove on Building High Performance Teams and Cultures | Creator, Art & Biz
Dilpreet Kaur
Fearless | Catalyst | Helping Others Realize Their Potential | Vision Keeper | High Agency – You Call Dilpreet When You’ve Been Wrongly Imprisoned
Darrell Craig
Making Great Things in Concert With Great People | Product | Strategy | Focus on What Really Matters | Bringing Craft to Business
Kayl Parker
Masterful Builder of Systems | Inventor | Bringer of Order to Chaos | Content, Taxonomy and Info Nerd | Bibliophage
Learn more about who we are, how we work and what sets us apart
Team oriented, strategic, results led. Success means we've achieved something remarkable for the business in partnership with the client.
What Clients Say
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