Big Ideas.
Execution.
Impact.
Sparklos partners with innovative software and technology-enabled businesses to drive revenue growth. From strategy to validation to scale.
Get In Touchwhat we do
For nearly three decades, we’ve helped companies like Microsoft, Google and Salesforce drive business performance in channel; emerging markets; customer segments from enterprise to consumer; and by launching new products and business models.
Our work has led to long term relationships with Directors, GMs, VPs and CxOs as trusted advisors we’ve supported across companies and roles.
Here’s what we do for them, and can do for you:
Clients hire us when they have bold growth goals to meet, or a business challenge their organization has struggled to solve. Our multi-disciplinary, creative team has a proven track record developing transformative yet achievable growth strategies grounded in clients’ execution realities.
Sparklos’ Growth Strategy Focus Areas:
- Growth opportunity identification
- Defining and executing strategic initiatives
- Strategic planning and aligning objectives
- Transforming client innovation ideas to strategy and plan
- Strategic transformation efforts tackling growth limiters
- Foundational work: vision/mission, leadership or portfolio alignment
Before committing to significant go-to-market investment, validating strategy is often the right next step. Our multi-disciplinary team excels at incubating high impact “big bet” initiatives while minimizing the impact on ongoing operations, establishing executional and financial viability before scaling.
Sparklos’ Growth Validation Focus Areas:
- Building incubation plans and hybrid teams with client to execute
- Pitching incubation initiatives and securing needed resources
- Market research for customer, pricing, product insight
- Building MVP or POC quickly at low cost for testing and learning
- Building business cases for exit decisions to GTM
- Transition from incubation to scale with client capabilities
Our Growth Scale (GTM) service aligns product, sales, marketing, channel, field and customer engagement strategies to achieve your growth goals. Whether launching new products, entering new markets or driving expansion, we develop and execute tailored GTM plans that deliver measurable outcomes aligned with business priorities that enable scalable success.
Sparklos’ Growth Scale (GTM) Focus Areas:
- Marketing strategy, plans, programs and delivery
- Field and sales strategy, planning, compensation
- Field and sales enablement
- Strategic account plans and pitch decks
- Run “war rooms” to lift acquisition, renewal and expansion
- Customer and competitive intelligence
- Channel strategy and programs
- Across both B2B and B2C
The best strategies and plans falter without strong execution. At Sparklos, we’re seasoned operators who partner with client leadership and execution teams to build the systems, processes and accountability needed to deliver strategy with impact.
Sparklos’ Execution Support Areas:
- Program and project management for mission-critical initiatives
- Designing and operationalizing business rhythms to drive alignment, efficacy and efficiency
- Measurement, reporting and analytics to support decisions
- Playbook development to formalize and propagate best practices for scalable, repeatable success
- Interim Capabilities: Roles include Chief of Staff, Business Manager, and Program/Project Managers
Learn more about our service areas and what we can do for you
Our services are aligned to deliver results; strategy without execution is meaningless and execution without strategy is noise.
Client Success Stories
Proof in action – explore what we’ve helped clients achieve.
Scaling Sales at a High-Growth SaaS Company
A fast-growing software company needed to transition from founder-led sales to a repeatable, scalable process. We built a structured strategy, developed key assets, and helped secure a $5M renewal. Read More →
Expanding Sales Channels for a Global Tech Company
A leading technology company wanted to reach new customers without disrupting existing operations. Our incubation methodology unlocked new revenue streams, increasing margins by 150%. Read More →
Turning AI from Cost Center to Profit Center at an Enterprise Engineering Org
A 9,000-person engineering team needed a clear AI strategy to drive efficiency and revenue. We aligned leadership across three divisions and created a multi-year strategy towards an AI-led, strategic, revenue generating future. Read More →
Driving Growth in Emerging Markets for a Global Technology Leader
A well-known tech giant struggled to scale sales in emerging markets. We designed, validated, and scaled an incentive program to 22 countries and 16K sales reps, driving incremental sales and mix towards high value SKUs. Read More →
Building Leadership Infrastructure at a Multi-Billion-Dollar SaaS Division
A new-to-role divisional CMO of a global SaaS company needed to transform her organization to hit ambitious revenue goals. We redesigned their leadership operating system, driving $1B+ ACV goal attainment and transforming execution from reactive to strategic. Read More →
Meet Your Team
At Sparklos, you gain a team with decades of experience with a passion for driving transformative growth. Founded by leaders who have successfully navigated some of the biggest shifts in technology and business, we bring a unique blend of strategic insight and hands-on execution. Our team has been trusted advisors to senior leaders at companies like Microsoft, Google, and Salesforce, earning a reputation for delivering innovative solutions that drive real impact.
Our experts excel in strategy, building business and execution models that work, and bringing products and services to market at scale. Beyond strong functional expertise, we’re also adept at understanding and navigating personal and organizational realities that often are what really determine the success or failure of innovations. We’re a small and client-committed team, focused on realizing results where it matters most.
Melissa Lehman 
Radiant Optimist | Operator – Ex COO/CEO/CoS | Results-Oriented | Groove on Building High Performance Teams and Cultures | Creator, Art & Biz
Dilpreet Kaur
Fearless | Catalyst | Helping Others Realize Their Potential | Vision Keeper | High Agency – You Call Dilpreet When You’ve Been Wrongly Imprisoned
Darrell Craig
Making Great Things in Concert With Great People | Product | Strategy | Focus on What Really Matters | Bringing Craft to Business
Kayl Parker
Masterful Builder of Systems | Inventor | Bringer of Order to Chaos | Content, Taxonomy and Info Nerd | Bibliophage
Catherine Shaw
Passionate Product Enthusiast | Energetic Operator | Fantastic People Manager | Catalyst for Progress
Learn more about who we are, how we work and what sets us apart
Team oriented, strategic, results led. Success means we've achieved something remarkable for the business in partnership with the client.
What Clients Say
Recent Insights
From Founder-Led Sales to a Scalable Growth Engine
“How should we grow sales and mature our sales processes?” The Challenge: Scaling Beyond Founder-Led Sales A fast-growing SaaS startup specializing in innovation portfolio management had built early success through founder-led sales. However, as the company grew, leadership recognized the need for a structured, repeatable sales process to drive sustainable growth — but they didn’t…
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Expanding Market Reach, Accelerating Sales Velocity, and Improving Margins
“How do we reach customers thru new channels and increase sales velocity?” The Challenge: Unlocking New Sales Channels Without Disruption A global technology company’s VP of eCommerce & Strategy managed a billion-dollar business selling hardware and software products through company-owned distribution channels. The company needed a way to expand reach into new channels while protecting…
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AI-Led Strategy: From Cost Center to Profit Center
“How do we take advantage of AI/ML to radically reduce our costs?” The Challenge: Shifting from Cost Center to Profit Center A 9,000-person global engineering organization faced a critical challenge: how to fully embrace an AI-first world while driving efficiency and reducing operational costs. Increasingly viewed as a cost center, the organization needed a clear…
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